Apple tyesterday increased its baseline App store prices from 59p to 69p. It comes as my girlfriend is asked to pay £4 for Plants vs Zombies on her WP7 compared to 59p on my iPhone. I was contemplating the price and value of apps recently after Nintendo talked up the idea of games as ‘disposable content’
I think the crux of the issue is that in my opinion the vast majority of games available for 59p are worth more than that, maybe not the inflated prices on WP7 but PVZ for instance is most definitely worth the £4 she paid, and she agrees.
What I’ve noticed a lot is publisher backed titles are pricing their games at 99p and £1.79 (now to be £1.99) while Indie titles sit at 59p. It’s an intriguing idea which I think could and should work and one I think we’ll see more of as mobile games increase in graphic fidelity ad power and the difference in quality becomes more apparent. I don’t however think we’ll be seeing a £40 for quite some time though, when we do I think it’ll be tablet oriented purely because once the packaging and retailer is stripped away, games won’t sit at that price anyway.
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