I was discussing some price models with some friends on the masters and I pitched an idea ive been thinking of for a while.
Piracy is a problem, plain and simple. Disney attempted to get around the issue by only showing Alice in Wonderland in the cinemas for a shorter amount of time, enabling them to get it to DVD quicker and reducing the "piracy gap"
This caused tension with Odeon and Cineworld whereby one of the refused to show the film. What if instead though a film is released at the cinema alongside the DVD, which is half price at the cinema as long as it's being shown.
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