Friday, 4 November 2011

Steve Jobs - Innovator, CEO and great presenter

While many point to the late Steve Jobs as a great inventor, innovator, business man and CEO. Presenter is another title which suits him well

Apple keynote presentations create a buzz unlike any other, not just because of the pre-speech build up but also due to his on stage demeanour and presentation technique.

I've had a look around and found some interesting points regarding what makes a great presentation, the Steve Jobs way:
  1. Setting the theme
  2. Outlining
  3. Emphasis
  4. The 'unforgettable moment'
  5. Images>Text
  6. Ignore minor mishaps
  7. Benefits to the user rather than the product
  8. Practice
Many of these points were re affirmed in a lecture today: 
  1. One idea per slide
  2. Reinforce the core message
  3. Create a thread throughout (Much like a comedian)
  4. Images>Text
  5. An introduction should be strategic and not technical
  6. Keep track of time, have a timer in view
  7. Rehears and repeat, goes without saying but not often done
  8. Answer questions succinctly and don't deviate (unless a politician)
  9. Concluding is not summarising

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